culture

What Americans Get Wrong About the Rest of the World

Alexander Chua Alexander Chua
· · 8 min
What Americans Get Wrong About the Rest of the World

I want to be careful with this one.

Writing about American cultural blind spots as an American is a tightrope. Lean too far one way and it reads like self-flagellation — the “I’m one of the good ones” performance that’s become its own genre online. Lean too far the other way and you’re just another expat punching down at the country that gave you your passport and your options.

I don’t want to do either of those things. What I want to do is share what I’ve noticed — specifically and honestly — after spending extended time in over forty countries and building a business with team members and clients across multiple continents. These observations come from a place of genuine affection for the country I grew up in and genuine frustration with some of its assumptions.

Both things can be true.

The Speed Assumption

Americans believe faster is better. Not as a conscious philosophy — more as a background operating system that runs beneath every interaction. Faster email responses. Faster product launches. Faster decisions. Faster food. The whole culture is organized around the elimination of waiting.

This isn’t entirely wrong. American speed has produced remarkable things. The pace of Silicon Valley genuinely does create products and companies that slower cultures don’t. There’s a reason the world’s dominant tech companies are American.

But there’s a cost that Americans rarely see because they’re inside it.

In Portugal, I watched a ceramicist spend three hours on a single tile. Hand-painted, every stroke deliberate, no rush. The tile cost forty euros. An American tourist next to me said, “That’s a lot for one tile.” The ceramicist had been doing this for thirty years. The tile would last three hundred. The math on “fast” versus “slow” depends entirely on your time horizon.

In Japan, I attended a tea ceremony that lasted ninety minutes. Every movement choreographed. Every pause intentional. An American colleague who joined me afterward said, “That was beautiful, but I kept thinking about how much I could have gotten done.” He wasn’t joking. He genuinely experienced beauty and productivity loss simultaneously. That’s the speed assumption at work — it colonizes even your ability to experience something without measuring it.

The thing Americans get wrong isn’t that speed is bad. It’s that speed is always good. That faster is always synonymous with better. In my experience, the most important things — relationships, strategy, creative work, understanding a new market — are almost always better when they’re slower.

The Directness Assumption

Americans value directness. Say what you mean. Mean what you say. Don’t waste time with pleasantries. Get to the point.

In a boardroom, this is efficient. In a global context, it’s often catastrophic.

I learned this the hard way working with a team in Southeast Asia. I gave feedback the way I’d been taught — specific, constructive, direct. “This isn’t working because X. Here’s what I’d change.” In my mind, I was being respectful. Clear. Efficient.

To the person receiving it, I was being brutal. In their cultural context, feedback is delivered indirectly, embedded in positive framing, often through intermediaries. My directness wasn’t perceived as honest. It was perceived as aggressive. It took me months to repair that working relationship, and the damage was entirely self-inflicted.

The American assumption is that indirect communication is wasteful or even dishonest. “Why can’t people just say what they mean?” But indirectness isn’t dishonesty. In many cultures, it’s a form of respect — a way of preserving the other person’s dignity while still conveying the necessary information. The message arrives. It just arrives through a different channel.

I’ve come to believe that true communication skill isn’t being direct. It’s being understood. And being understood requires adapting to your audience, not insisting they adapt to you.

The Exceptionalism Assumption

This one is the hardest to write about because it’s the most deeply embedded.

Most Americans genuinely believe that America is unique in ways that other countries are not. Not just powerful or influential — those are facts — but fundamentally different. The “shining city on a hill.” The idea that American values are universal values, and that other countries are on a spectrum of progress toward or away from the American model.

Living abroad dismantled this for me, not through argument but through exposure.

In Denmark, I experienced a society that had solved problems Americans consider unsolvable. Universal healthcare that actually worked. Cities designed for humans instead of cars. A social trust level that made daily life frictionless in ways that are hard to convey until you’ve lived it. Denmark isn’t perfect. But it challenged my assumption that the American way of organizing a society was the only serious option.

In Colombia, I met entrepreneurs who were building businesses with a fraction of the infrastructure and capital available to American founders — and building them with a creativity and resilience that I found genuinely humbling. The narrative in America is often that developing countries are “catching up.” But catching up to what? The Colombian entrepreneurs I know aren’t trying to replicate Silicon Valley. They’re building something different, rooted in different values, and some of it is better.

In Morocco, I had conversations about family, community, and obligation that made me realize how atomized American life can be. The American emphasis on individual freedom is real and valuable. But so is the Moroccan emphasis on collective responsibility. Neither is wrong. They’re different answers to the same question about how humans should live together.

The exceptionalism assumption makes Americans poor listeners on the global stage. When you believe your model is the default, you stop being curious about alternatives. And the alternatives, I’ve found, are often extraordinary.

The Work Assumption

Americans work more hours than almost any other developed nation. This is not a point of pride. It’s a point of data. And yet it’s consistently treated as a virtue — “hustle culture,” the grind, the badge of honor that is exhaustion.

Here’s what nobody in America wants to hear: many countries with fewer working hours produce equivalent or superior outcomes in the metrics that actually matter. Health outcomes. Educational achievement. Innovation per capita. Quality of life.

Germany has strong labor protections, generous vacation time, and a manufacturing sector that leads the world. The Dutch work an average of about thirty hours a week and have one of the highest GDPs per capita on earth. These aren’t lazy countries. They’re efficient countries that have decoupled output from hours in a way that America hasn’t.

I noticed this most viscerally in my own work when I spent three months in Lisbon. I worked fewer hours than I ever had. I produced better work than I ever had. The reduction in hours forced a prioritization that chronic overwork had been masking. When you have nine hours, you fill nine hours. When you have five, you fill five. And it turns out that five focused hours produce more than nine scattered ones.

The American work assumption isn’t just about hours. It’s about the moral framework around hours. Rest is suspicious. Vacation is indulgent. Taking a Wednesday afternoon off to sit in a park is laziness unless you can justify it as “recharging for productivity.” Even rest has to be productive. That’s the tell.

The Convenience Assumption

Americans expect things to be easy. Ordering food should take thirty seconds. Groceries should be delivered. Customer service should be instant. If something requires effort, it’s a failure of design.

This expectation has produced genuinely wonderful innovations. American convenience technology is world-leading. But it’s also produced a population with a remarkably low tolerance for friction — and friction, it turns out, is often where the good stuff lives.

In Italy, buying groceries means going to three different shops. The vegetable vendor. The butcher. The cheese shop. It takes longer. It requires conversation. It forces you to engage with the people who produce your food. Is it efficient? No. Is it better? In every way that matters to me, yes.

In Turkey, getting a haircut is a two-hour experience involving tea, conversation, and a level of care that makes a twelve-minute American haircut feel industrial. The barber knows your name, your family, your preferences. The convenience assumption says: I don’t need a relationship with my barber. The Turkish model says: why wouldn’t you want one?

I’m not romanticizing inconvenience. I don’t want to go back to a world without modern plumbing or the internet. But I do think Americans have optimized so aggressively for convenience that they’ve lost something real in the process — the texture of daily life that comes from doing things the slightly harder way.

Why This Matters

I write this as someone who chooses to live in America. Not because I think it’s the best country in the world — I’m not sure that concept even means anything — but because it’s my country, and the life I’m building is here.

But the belief that I need to see clearly. The assumption that American norms are defaults rather than choices. The unexamined conviction that our way of doing things is the way of doing things.

These beliefs make Americans worse travelers, worse business partners, worse colleagues, and worse neighbors on a planet that is getting smaller every year.

The fix isn’t self-hatred. It’s curiosity. It’s the willingness to sit in a foreign city and think, “Huh. They do this differently. And it works.” Not as a tourist collecting experiences, but as a person genuinely open to the possibility that your home culture got some things wrong.

Every country gets things wrong. America’s particular blind spot is that it struggles to admit that. And admitting it — with love, with specificity, without performance — is the first step toward actually learning from the rest of the world.

I left. I came back. And I came back with better questions. That’s all I’m advocating for. Better questions.

Alexander Chua

Alexander Chua

Co-Founder, PipelineRoad. Building companies and observing the world across 40+ countries. Writing about company building, go-to-market, capital formation, and the lessons in between.

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